Consumer perceived value : the development of a multiple item scale in hospitals in the Indian context
Year of publication: |
2012
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Authors: | Chahal, Hardeep ; Kumari, Neetu |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 6.2012, 2, p. 167-190
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Subject: | Krankenhaus | Hospital | Gesundheitsmarketing | Health care marketing | Konsumentenverhalten | Consumer behaviour | Patienten | Patients | Dienstleistungsqualität | Service quality | Indien | India |
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