Consumer perception and preferences of message structure
Liisa Uusitalo
| Year of publication: |
1977
|
|---|---|
| Authors: | Uusitalo, Liisa |
| Publisher: |
Helsinki : Helsinki School of Economics |
| Extent: | IX, 117 S. : graph. Darst. |
|---|---|
| Series: | Helsingin Kauppakorkealoulun julkaisuja / B. - Helsinki, ISSN 0356-889X. - Vol. 21 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 951-699-138-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004742507