Consumer perception of knowledge-sharing in travel-related online social networks
Year of publication: |
February 2016
|
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Authors: | Bilgihan, Anil ; Barreda, Albert ; Okumus, Fevzi ; Nusair, Khaldoon |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 52.2016, p. 287-296
|
Subject: | Social media | Information exchange | User generated content | Decision-making | Switching costs | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Informationsverbreitung | Information dissemination | Wechselverhalten | Switching behaviour | Wissenstransfer | Knowledge transfer | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Web 2.0-Technologien | Web 2.0 technologies |
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