The rapid evolution of the digital landscape, including the emergence of the information superhighway and the proliferation of smartphone applications, has fundamentally transformed the e-commerce landscape. Traditional business models have been rendered obsolete, and new opportunities for commerce have emerged through websites, mobile applications, and easy internet accessibility. In response, e-commerce providers have strategically adapted their commercial strategies to harness the power of digital advertising in order to gain insights into customer needs and preferences in real-time.This research paper aims to comprehensively examine the customer perception of online ordering and delivery services in Pune, India. The study investigates how consumers perceive the online delivery services provided by e-commerce platforms, and assesses their expectations and satisfaction levels. A survey was conducted with a sample of 388 respondents, utilizing a combination of distribution of questionnaires at various locations in Pune, such as cafes, universities, shops, and public places, and online channels including Google Forms, email, WhatsApp messages, and social media groups. The analysis focuses on data collected from users in Pune who have utilized online delivery services for a minimum of one year.The findings of this study provide valuable insights for e-commerce providers to enhance their services and meet the changing needs and preferences of their customers. Understanding customer perception, expectations, and satisfaction with online ordering and delivery services can inform e-commerce providers in formulating effective strategies to optimize customer experience, improve service quality, and gain a competitive edge in the dynamic e-commerce market
