Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns : knowledge, acceptance and appreciation at the time of purchase
Enrique Carlos Bianchi, Gaspar Gracia Daponte, Cristian Canziani
| Year of publication: |
2020
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|---|---|
| Authors: | Bianchi, Enrique Carlos ; Daponte, Gaspar Gracia ; Canziani, Cristian |
| Published in: |
Journal of business. - Lima : Universidad del Pacífico, ISSN 2078-9424, ZDB-ID 2859035-1. - Vol. 12.2020, 1, p. 3-21
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| Subject: | Purpose-driven marketing | B corporations | cause-related marketing | knowledge | consumer value | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Wissen | Knowledge |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21678/jb.2020.1413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012488396