Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Sharmin Attaran, Elaine M. Notarantonio, and Charles J. Quigley Jr. (Bryant University, Smithfield, Rhode Island, USA)
| Year of publication: |
July-December 2015
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| Authors: | Attaran, Sharmin ; Notarantonio, Elaine M. ; Quigley, Charles J. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 6, p. 703-720
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| Subject: | persuasion knowledge | source credibility | advertising | editorials | advertorials | brand mention | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility | Markenführung | Brand management | Wissen | Knowledge |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2015.1088919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433639