Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
| Year of publication: |
2010
|
|---|---|
| Authors: | Choi, Sungchul ; Ge, Xin ; Messinger, Paul R. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 7 (2.11.), p. 477-487
|