Consumer perceptions of brand architecture in financial services
| Year of publication: |
2008
|
|---|---|
| Authors: | Devlin, James F. ; Mckechnie, Sally |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 5, p. 654-666
|