Consumer perceptions of brand functions: an empirical study in China
| Year of publication: |
2011
|
|---|---|
| Authors: | Guo, Xiaoling (Martine) ; Hao, Andy Wei ; Shang, Xiaoyan |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 28.2011, 4 (28.6.), p. 269-280
|