Consumer Perceptions of Generic Grocery Products: Users vs. Non‐users

Generic products are purchased by price‐conscious, careful shoppers, who are not, however, willing to accept a lower quality and limited selection of non‐brand names in supermarkets. The behavioural differences between generic product users vs. non‐users are compared in the New England region, using hand‐distributed questionnaires to a convenient sample of 150 respondents.

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Year of publication:	1987
Authors:	Yucelt, Ugur
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 5.1987, 1, p. 24-27
Publisher:	MCB UP Ltd
Subject:	Consumer Expectations \| Grocery Trade \| Own‐Label Goods \| USA

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb045743 [DOI]
Source:	Other ZBW resources

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