Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Year of publication: |
2009
|
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Authors: | Swoboda, Bernhard ; Berg, Bettina ; Pop, Nicolae A. ; Dabija, Christian |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 23.2009, 1, p. 101-123
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Betriebsform | Retail format | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Rumänien | Romania |
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