Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services
Year of publication: |
December 2018
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Authors: | Filieri, Raffaele ; McLeay, Fraser ; Tsui, Bruce ; Lin, Zhibin |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 8, p. 956-970
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Subject: | Electronic word of mouth | Services | Dual process theory | Perceived information helpfulness | Purchase intention | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Kaufentscheidung | Purchase decision | Dienstleistungsqualität | Service quality |
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