Consumer perceptions of mobile advertising : an application of the theory of reasoned action
Wen-jang (Kenny) Jih; Su-fang Lee; Yuan-cheng Tsai
| Year of publication: |
2008
|
|---|---|
| Authors: | Jih, Wen-jang ; Lee, Su-fang ; Tsai, Yuan-cheng |
| Published in: |
Innovative technologies for information resources management. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-59904-570-2. - 2008, p. 62-78
|
| Subject: | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Verbrauchereinstellung | Consumer attitudes | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003621297