Consumer perceptions of online advertising of weight loss products : the role of social norms and perceived deception
Joon Soo Lim, T. Makana Chock and Guy J. Golan
| Year of publication: |
2020
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|---|---|
| Authors: | Lim, Joon Soo ; Chock, T. Makana ; Golan, Guy J. |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 2, p. 145-165
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| Subject: | bogus claims | Deceptive advertising | descriptive norms | injunctive norms | third-person effect | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbebeschränkung | Advertising regulation | Wahrnehmung | Perception | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1469543 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203402