Consumer perceptions of online review deceptions : an empirical study in China
Ling Peng and Geng Cui (Department of Marketing and International Business, Lingnan University, Hong Kong, Hong Kong), Mengzhou Zhuang (Department of Business Administration, University of Illinois at Urbana-Champaign, Champaign, Illinois, USA), and Chunyu Li (Department of Marketing and International Business, Lingnan University, Hong Kong, Hong Kong)
| Year of publication: |
2016
|
|---|---|
| Authors: | Peng, Ling ; Cui, Geng ; Zhuang, Mengzhou ; Li, Chunyu |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 4, p. 269-280
|
| Subject: | E-commerce | Information manipulation theory | Online review deceptions | Online-Handel | Online retailing | China | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Internet | Manipulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-01-2015-1281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523218