Consumer perceptions of real-time marketing used in campaigns for retail businesses
Safura M. Kallier-Tar, Johannes A. Wiid
| Year of publication: |
2021
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|---|---|
| Authors: | Kallier-Tar, Safura M. ; Wiid, Johannes A. |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 10.2021, 2, p. 86-105
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| Subject: | Real-time marketing | technology | social media | digital media | communication | consumer behavior | Perception | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Digitale Medien | Digital media | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v10i2.1075 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012594025