Consumer perceptions of salesperson gender and credibility : an evolutionary explanation
Gerard Paul Prendergast; Sze Sze Li; Connie Li
| Year of publication: |
2014
|
|---|---|
| Authors: | Prendergast, Gerard Paul ; Li, Sze Sze ; Li, Connie |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 3, p. 200-211
|
| Subject: | Retailing | Credibility | Salesperson | Cosmetics | Evolutionary psychology | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Evolutionsökonomik | Evolutionary economics | Geschlecht | Gender | Einzelhandel | Retail trade | Wirtschaftspsychologie | Economic psychology | Kosmetik | Psychologie | Psychology | Frauen | Women |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010395520