Consumer perspectives about mobile banking adoption in India : a cluster analysis
Deepak Chawla and Himanshu Joshi
| Year of publication: |
2017
|
|---|---|
| Authors: | Chawla, Deepak ; Joshi, Himanshu |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 4, p. 616-636
|
| Subject: | India | Perception | Mobile banking | Attitude | Cluster analysis | Intention | Indien | Clusteranalyse | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-03-2016-0037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011725705