Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Norman Peng; Annie Huiling Chen
| Year of publication: |
2012
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|---|---|
| Authors: | Peng, Norman ; Chen, Annie Huiling |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 4, p. 318-330
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| Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Bekleidung | Clothing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009428108