Consumer power : scale development and validation in consumer-firm relationship
Sanam Akhavannasab, Danilo C. Dantas, Sylvain Senecal and Bianca Grohmann
| Year of publication: |
2022
|
|---|---|
| Authors: | Akhavannasab, Sanam ; Dantas, Danilo C. ; Senecal, Sylvain ; Grohmann, Bianca |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 5, p. 1337-1371
|
| Subject: | Consumer behavior | Consumer empowerment | Consumer power | Consumer satisfaction | Emotional responses | Empowerment | Formative scale | Scale development | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Emotion | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2019-0652 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013350965