Consumer Pre‐purchase Information Seeking: A Comparison of Methodologies

The extent and nature of pre‐purchase information seeking behaviour is a topic of some importance in a market economy. A knowledge of it is clearly a fundamental requirement for successful marketing planning. Despite the development of a considerable research literature, our knowledge of such behaviour is still largely incomplete.

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Year of publication:	1983
Authors:	McLelland, C. ; Turner, J.
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 1.1983, 1, p. 15-27
Publisher:	MCB UP Ltd
Subject:	Consumer Information \| Consumer Behaviour

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb045679 [DOI]
Source:	Other ZBW resources

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