Consumer preference for formal address and informal address from warm brands and competent brands
Eugina Leung, Anne-Sophie I. Lenoir, Stefano Puntoni, Stijn M. J. van Osselaer
| Year of publication: |
2023
|
|---|---|
| Authors: | Leung, Eugina ; Lenoir, Anne-Sophie I. ; Puntoni, Stefano ; Van Osselaer, Stijn M. J. |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 3, p. 546-560
|
| Subject: | address | brand personality | competence | language | warmth | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1322 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014329132