Consumer preference for the latest technological offering : the impact of chasing technology on consumer purchase behavior
Derrick S. Boone
| Year of publication: |
2014
|
|---|---|
| Authors: | Boone, Derrick S. |
| Published in: |
Analytical approaches to strategic decision-making : interdisciplinary considerations. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5958-2. - 2014, p. 93-107
|
| Subject: | Konsumentenpräferenzen | Consumer preferences | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Hochtechnologie | High technology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010339140