Consumer preference mining method of online marketing platform based on social network analysis
Xiaodong Chen
| Year of publication: |
2024
|
|---|---|
| Authors: | Chen, Xiaodong |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Geneva : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2105494-0. - Vol. 30.2024, 1, p. 82-99
|
| Subject: | association rules | consumers | online marketing platform | preference mining | rough set | social network analysis | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Bergbau | Mining | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJNVO.2024.136776 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066411