Consumer preference towards smartphone brands, with special reference to Android operating system
Mithilesh Pandey and Neelam Nakra
| Year of publication: |
2014
|
|---|---|
| Authors: | Pandey, Mithilesh ; Nakra, Neelam |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 13.2014, 4, p. 7-22
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490347