Consumer preferences, cannibalization, and competition : evidence from the personal computer industry
Bin Li, Xinxin Li, Hongju Liu
| Year of publication: |
June 2018
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|---|---|
| Authors: | Li, Bin ; Li, Xinxin ; Liu, Hongju |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 42.2018, 2, p. 661-678
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| Subject: | Cannibalization | competition | brand preference | consumer search | Konsumentenverhalten | Consumer behaviour | Personal Computer | Personal computer | Markenartikel | Brand | Konsumentenpräferenzen | Consumer preferences | Wettbewerb | Competition | Produktdifferenzierung | Product differentiation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2018/13803 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011878453