Consumer preferences for assimilative versus aspirational models in marketing communications : the role of product class, individual difference, and mood state
Bridget Satinover Nichols and David W. Schumann
| Year of publication: |
2012
|
|---|---|
| Authors: | Nichols, Bridget Satinover ; Schumann, David W. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 4, p. 359-375
|
| Subject: | Marketingmanagement | Marketing management | Celebrity-Werbung | Celebrity endorsement | Konsumentenpräferenzen | Consumer preferences | Persönlichkeitspsychologie | Personality psychology | Selbstevaluation | Self-assessment | Online-Befragung | Web survey | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688910