CONSUMER PREFERENCES FOR NATIONAL VS. GENERIC BRANDS IN BLIND TASTE AND TOUCH TEST

The author concludes that generics can no longer be viewed as a short run phenomena but as viable alternative for consumers.

Year of publication:	1983
Authors:	McLaughlin Jr., Daniel J.
Published in:	Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 14.1983, 3
Publisher:	Food Distribution Research Society - FDRS
Keywords:	Consumer/Household Economics

Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005798071