Consumer preferences for peach attributes : market segmentation analysis and implications for new marketing strategies
Benjamin L. Campbell, Saneliso Mhlanga, and Isabelle Lesschaeve
| Year of publication: |
2013
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|---|---|
| Authors: | Campbell, Benjamin L. ; Mhlanga, Saneliso ; Lesschaeve, Isabelle |
| Published in: |
Agricultural and resource economics review : ARER. - Newark, Del., ISSN 1068-2805, ZDB-ID 1199925-1. - Vol. 42.2013, 3, p. 518-541
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| Subject: | conjoint analysis | market simulation | tender fruit | Conjoint-Analyse | Conjoint analysis | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Marktforschung | Market research | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010251330