Consumer Privacy and Marketing Avoidance: A Static Model
| Year of publication: |
2008
|
|---|---|
| Authors: | Hann, Il-Horn ; Hui, Kai-Lung ; Lee, Sang-Yong T. ; Png, Ivan P.L. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 54.2008, 6, p. 1094-1103
|