Consumer privacy choices and (un)targeted advertising along the purchase journey
W. Jason Choi, Kinshuk Jerath, and Miklos Sarvary
| Year of publication: |
2023
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|---|---|
| Authors: | Choi, W. Jason ; Jerath, Kinshuk ; Sárváry, Miklós |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 5, p. 889-907
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| Subject: | consumer purchase journey | ad wearout | consumer tracking | privacy regulations | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Werbung | Advertising | Zielgruppe | Target group | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Verbraucherschutz | Consumer protection | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221140052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014384290