Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Shintaro Okazaki, Hairong Li, and Morikazu Hirose
| Year of publication: |
2009
|
|---|---|
| Authors: | Okazaki, Shintaro ; Li, Hairong ; Hirose, Morikazu |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 4, p. 63-77
|
| Subject: | Mobilkommunikation | Mobile communications | Direktmarketing | Direct marketing | Datenschutz | Data protection | Sozialvertrag | Social contract | Japan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003931178