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Eating the big fish : how challenger brands can compete against brand leaders
Morgan, Adam, (2009)
The PDMA handbook of new product development
Kahn, Kenneth B., (2005)
Creating Innovative Products and Services : The FORTH Innovation Method
Wulfen, Gijs van, (2016)
Advertising : what it is and how to do it
White, Roderick, (1980)
Consumer product development
White, Roderick, (1973)
White, Roderick, (1993)