Consumer product label information processing : an experiment involving time pressure and distraction
Lise Héroux, Michel Larouche and K. Lee McGown
| Year of publication: |
1988
|
|---|---|
| Authors: | Héroux, Lise |
| Other Persons: | Laroche, Michel (contributor) ; MacGown, K. L. (contributor) |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 9.1988, 2, p. 195-214
|
| Subject: | Handelsmarke | Store brand | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001062239