Consumer product search and purchasing behavior in social shopping communities : a clickstream analysis
Rainer Olbrich ; Christian Holsing
| Year of publication: |
2011
|
|---|---|
| Authors: | Olbrich, Rainer ; Holsing, Christian |
| Publisher: |
Hagen |
| Subject: | Konsumsoziologie | Kaufverhalten | Soziales Netzwerk | Electronic Shopping |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 52 S. : Ill., graph. Darst. |
|---|---|
| Series: | Research papers from the Chair of Marketing / Fernuniversität in Hagen. - Hagen. - Vol. 7 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009499059