Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
John R. Rossiter
| Year of publication: |
2010
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|---|---|
| Authors: | Rossiter, John R. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 18.2010, 1, p. 36-40
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| Subject: | Markenartikel | Brand | Wahrnehmung | Perception | Frühstückszerealien | Breakfast cereals | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003940461