Consumer psychology for marketing
Gordon Foxall ; Ronald Goldsmith ; Stephen Brown
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Foxall, Gordon R. ; Goldsmith, Ronald E. ; Brown, Stephen |
| Publisher: |
London [u.a.] : International Thomson Business Press |
| Subject: | Verbraucher | Psychologie | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 286 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-86152-371-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004376247