Consumer purchase intention using recent action theory, social value, and emotional value toward purchasing healthy foods in Pekanbaru and Yogyakarta
Farhan Nauval, Anas Hidayat
| Year of publication: |
2023
|
|---|---|
| Authors: | Nauval, Farhan ; Hidayat, Anas |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 12.2023, 3, p. 99-108
|
| Subject: | Theory of Reasoned Action | Healthy Foods | Attitudes | Subjective Norms | Purchase Intention | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Soziale Werte | Social values | Emotion | Ernährungsverhalten | Eating habit | Kaufentscheidung | Purchase decision | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i3.2498 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014323022