Consumer purchase intentions for green products : mediating role of WTP and moderating effects of framing
Nawel Ayadi and Alexandre Lapeyre
| Year of publication: |
August 2016
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|---|---|
| Authors: | Ayadi, Nawel ; Lapeyre, Alexandre |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 4, p. 367-384
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| Subject: | willingness to pay | framing | internal reference price | financial perceived risk | ecological perceived benefits | green product | Zahlungsbereitschaftsanalyse | Willingness to pay | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2014.888574 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011612596