Consumer reactance to promotional favors
Year of publication: |
2020
|
---|---|
Authors: | Bertini, Marco ; Aydinli, Aylin |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 4, p. 578-589
|
Subject: | Conditional discounts | Price promotion | Pricing | Promotional favors | Psychological reactance | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy | Theorie | Theory |
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