Consumer reactions to AI design : exploring consumer willingness to pay for AI-designed products
Hao Zhang, Xiaofei Bai, Zengguang Ma
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Hao ; Bai, Xiaofei ; Ma, Zengguang |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 11, p. 2171-2183
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| Subject: | AI design | artificial intelligence | consumer knowledge | curiosity | hedonic products | product design | utilitarian products | willingness to pay | Produktgestaltung | Product design | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21721 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465156