Consumer reactions to corporate social responsibility (CSR) in Thailand : the moderating effect of competitive positioning
Preeda Srinaruewan (Maejo University, Chiangmai, Thailand); Wayne Binney and Collin Higgins (Deakin University, Melbourne, Australia)
| Year of publication: |
2015
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|---|---|
| Authors: | Preeda Srinaruewan ; Binney, Wayne ; Higgins, Colin |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 4, p. 628-652
|
| Subject: | Thailand | Corporate social responsibility | Consumer behaviour | Consumer reactions | Competitive positioning | Corporate Social Responsibility | Konsumentenverhalten |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2014-0151 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011456483