Consumer reactions to retail out-of-stock : replication into new contexts
Leela Rani
| Year of publication: |
2008
|
|---|---|
| Authors: | Rani, Leela |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 1.2007/08, 3, p. 319-334
|
| Subject: | Markenführung | Brand management | Einzelhandel | Retail trade | Lagermanagement | Warehouse management | Substitutionsgüter | Substitute goods | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737455