Consumer reactions to the use of sex appeals in influencer vs brand social media marketing
Nurul Hosen, Vlad Demsar, Carla Ferraro, Melissa A. Wheeler
| Year of publication: |
2025
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| Authors: | Hosen, Nurul ; Demsar, Vlad ; Ferraro, Carla ; Wheeler, Melissa A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 199.2025, Art.-No. 115511, p. 1-17
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| Subject: | Influencer marketing | Influencers | Objectification | Self-subjectification | Sex appeals | Sexualization | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Sexualität | Sexuality | Werbewirkung | Advertising effects | Influencer | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115511 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015446602