Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Elizabeth M. Tucker, Nora J. Rifon, Eun Mi Lee, and Bonnie B. Reece
| Year of publication: |
2014
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|---|---|
| Authors: | Tucker, Elizabeth M. ; Rifon, Nora J. ; Lee, Eun Mi ; Reece, Bonnie B. |
| Published in: |
Green advertising and the reluctant consumer. - London [u.a.] : Routledge, ISBN 1-138-01654-3. - 2014, p. 4-18
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Werbewirkung | Advertising effects | Werbung | Advertising | Cause-Related Marketing | Cause-related marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399390