Consumer regulation strategies : attenuating the effect of consumer references in a voting context
Jodie Whelan, Miranda R. Goode, June Cotte, and Matthew Thomson
| Year of publication: |
November 2016
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| Authors: | Whelan, Jodie ; Goode, Miranda R. ; Cotte, June ; Thomson, Matthew |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 11, p. 899-916
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| Subject: | Politische Kommunikation | Political communication | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Wahlverhalten | Voting behaviour | USA | United States | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20927 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011602966