Consumer reliance on intangible versus tangible attributes in service evaluation : the role of construal level
Ying Ding, Hean Tat Keh
| Year of publication: |
November 2017
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|---|---|
| Authors: | Ding, Ying ; Keh, Hean Tat |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 6, p. 848-865
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| Subject: | Service intangibility | Construal level | Intangibilization strategy | Imagery vividness | Service type | Konsumentenverhalten | Consumer behaviour | Immaterielle Werte | Intangible assets | Immaterielle Güter | Intangible goods | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0527-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779537