Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world
Bruce Philp
| Year of publication: |
2012
|
|---|---|
| Authors: | Philp, Bruce |
| Publisher: |
Toronto, Ontario : Emblem |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | xiv, 274 p 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 251-261) and index |
| ISBN: | 0-7710-7004-7 ; 978-0-7710-7002-0 ; 978-0-7710-7004-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009691282