Consumer research, interpretive paradigms and methodological ambiguities
Christina Goulding
| Year of publication: |
2007
|
|---|---|
| Authors: | Goulding, Christina |
| Published in: |
Fundamentals of marketing research ; Vol. 2. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 206-220
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003539124