Consumer research to focus R & D projects
John R. Hauser
| Year of publication: |
1984
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|---|---|
| Authors: | Hauser, John R. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 1.1984, 2, p. 70-84
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| Subject: | Fernmeldetechnik | Industrieforschung | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002844262